I’m a 32 year old Dutch user experience designer who aims to design experiences that work on anything that can access the internet. I investigate behavioral patterns, design flows and prototype ideas to explore the myriad ways to solve a user need. In order for what we’re building to be ultimately successful, it’s imperative that we understand why we are building it.

In the past I’ve taken up roles as interaction designer, user experience designer, product owner, product manager and marketing manager. All these different roles have given me a great perspective about what it takes to design a great product. I’ve won and tasted success, but also failed and learned a lot.

Figuring out how and why things work is my obsession. I’m an autodidact and eager to learn new skills. At the moment I’m following an introduction to Computer Science via Harvard’s CS50 program.


I’m an avid user of the following tools:

  • Sketch
  • Abstract
  • Principle
  • Framer
  • Overflow
  • Axure
  • Invision
  • Zeplin
  • Sketch
  • Abstract
  • Principle
  • Framer
  • Overflow
  • Axure
  • Invision
  • Zeplin

Work experience

I’m fulltime employed by De Persgroep and help their brands with the digital transformation. Thanks to their huge portfolio, I have had the opportunity to work on a lot of different media brands.

Editie App Platform / UX Designer / 2017 – current

  • Ideated and conceptualized a new whitelabel app platform to publish digital newspapers that enabled art directors to create rich visual experiences similar to the paper version
  • Created wireframes and 10+ prototypes with Sketch, Principle and Framer to iteratively test the concept with users and validate our decisions
  • Collaborated closely with developers to ship new versions at the end of every iteration
  • Simplified the revenue streams with a subscription model and new propositions
  • Researched the user demographics and formulated segments to better understand why and what we were building
  • Validated the product with thorough and periodic field testing
  • Designed flows to integrate with the countless of different brands and systems within De Persgroep
  • Wrote copy to keep messages simple, small and clear
  • Created a design system and workflow enabling all designers at the company to rapidly test new ideas with little help

Autotrack / User Researcher / 2017 – 2017

  • Responsible for user testing the native apps to help form a renewed mobile strategy
  • Conducted user interviews for the iOS and Android app to gather insights about the current usefulness
  • Wireframed and designed low-effort solutions to improve flows and screens for an increased conversion

MyChannels app integration / UX Designer / 2017 – 2017

  • Helped form the mobile stategy to better integrate their video platform with the brands within De Persgroep
  • Ideated, wireframed and designed a modular mobile app integration to be inserted in to 10+ different apps
  • Prototyped and researched 8+ interactive prototypes with users to validate our hypothesis and decisions

Algemeen Dagblad / UX Designer / 2017 – 2017

  • Wireframed a new navigation model for the new AD app to adhere the vast differences in business requirements
  • Field tested with users to validate if the model was usable and user friendly

Avocado / Product Design / 2016 – 2017

  • Responsible for the conceptualization of a new service to help people become better cooks and help the client grow their e-commerce presence
  • Ran value proposition canvas workshops to help define the concept
  • Researched and designed the user journey to better grasp the patterns of the target group
  • Wireframed, designed and prototyped a high fidelity prototype using Sketch, Principle and Framer
  • Conducted user tests with prototypes to validate the concept and gain insights for further refinement

Trouw / Interaction Design / 2016 – 2017

  • Responsible for the user experience of the website
  • Extensive user research to help understand the targeted audience
  • Redesigned the website to better focus on the core principles of the brand
  • Helped form an editorial proces to reduce workload while increase production

Algemeen Dagblad / Product Owner / 2015 – 2016

  • Responsible for the product development and user experience of the new publish platform for Algemeen Dagblad
  • Redesigned the AD.nl website and native apps for iOS and Android
  • Created a whitelabel product to be used as

Carsom.nl / Product & Marketing Manager / 2014 – 2015

  • Helped a start-up to find their market fit
  • Responsible for the product development, user experience and marketing
  • Designed a new revenue model for a new scalable strategy
  • Led the development of the Carsom.nl platform with an offsite team
  • Created and optimized the Scrum-process with the offsite team
  • Optimized the flow, design and user journey to increase conversion
  • Implemented an A/B-test strategy
  • Redesigned the backend systems to improve the experience for car mechanics
  • Conducted usability tests to optimize the checkout flow
  • Nominated for Most Disruptive Startup

In 2017 the team behind Carsom.nl, despite their efforts, chose to stop with the platform.

Tweakers.net / Product Designer / 2010 – 2014

  • Responsible for the product development and user experience of Tweakers.net
  • Shaped the mobile strategy by redesigning the website into a responsive model and sunsetted the native apps
  • Redesigned the website to accommodate a different targetted audience and new business opportunities
  • Worked close with developers and community to increase time spend on the website
  • Wrote release notes and blogs to introduce new features, do user research and keep in touch with the community
  • Contributed to Dutch IAB advertisement standards, guidelines and best practices
  • Website van het Jaar awards

Computable / Email marketeer / 2009 – 2010

  • Responsible for all B2B and B2C email communication
  • Created the email strategy for B2B and B2C newsletters
  • Setup of the marketing automation platform and list management software
  • Designed and coded email templates
  • Created readable KPI dashboards


I’m currently not available for full time positions, but I’m always more than happy to temporary help kickstart an idea or just to share my views. The first session is always on me! Drop me an email or use the form below.