During 10 years in User Experience Design, I've answered many difficult questions with simple and elegant solutions. As a creative problem solver I help teams with user research, strategy, concepts, design and shipping.
De Persgroep has a lot of different brands. Each with their own business model. I'm responsible for designing user flows that allows each brand to sign up users and sell subscriptions in their own way. A business requirement is that it must be reusable. This makes sure the development team doesn't have to build tailor made flows for each brand. For this reason I started creating a Flow Component Library, inspired by Design Systems. This is a framework of flows that each brand can use to meet their specific needs. It enables marketers to focus on running experiments without breaking a flow.
The Editie Mobile App Platform is the new way to publish digital newspapers on mobile devices. Users describe it as a "Harry Potter newspaper". I worked close with user research to define user needs and categorized them in target groups. A key aspect of this research was to find the intrinsic motivation behind reading news. I conceptualized, designed and prototyped different solutions to cater to these needs during design sprints. After the define phase, I helped the product owner write user stories, supported development during their sprints and helped marketing with the product and pricing models.
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Video remains a big question mark in the media industry. Is vertical video really a thing or is it just a hype? How does video blend in with contemporary online journalism? De Persgroep had lots of ideas about video and asked me to . During weekly design sprints, I conceptualized, designed and prototyped different ideas about what video could mean for journalism.
In 2016 De Persgroep acquired Makers Channel, a video- and influencers network. Makers Channel is a Netflix for Shortform content and attracts a young audience. It has a vast catalogue of content and a very talented production house. I was responsible for the integration of the video platform in the news brands. We designed a system that each brand could implement with little effort. This enabled brands to experiment with different kinds of video content and offerend monitization options right from the start.
Trouw is a Dutch daily newspaper that struggled with their digital transformation. I researched the target group, designed the website and content management system. While every online newsbrand was screaming for attention and tried to publish as many articles as possible, Trouw wanted to be quality over quantity with more focus on their core values. At the same time, they were running on a skeleton staff due to economic circumstandings and previous failed online initiatives. One of the major wishes the editorial team had was to simplify the publishing process. They wanted to spend less time managing and more time writing. I designed a 'no-hands-on-deck'-process for the team and a website that reflected the core values. Since the target group was an older public (55+), we decided to design a product that was as legible as possible. This meant almost no heavy graphics and a strong focus on text.
Algemeen Dagblad is one of the most popular news brands in the Netherlands. I joined as Product Owner and UX Designer and led a redesign project. The initial scope was to redesign the website and native apps. We ended up creating a Web and App platform that is being used by 5 other news brands. I worked close with stakeholders to define the strategy and led an offiste development team. We designed the website, apps and CMS with workflows for the editorial teams. This minimized the publication time for the editors allowing them to write a lot more articles. After launch, Algemeen Dagblad saw a huge increase in traffic. They became the third biggest news website in the Netherlands.
The start-up Carsom is a marketplace for people needing car repairs or maintenance. I got on board as a Product Owner and UX Designer to lead the development team to improve the user experience. I've conceptualized and designed two major features. One was an automated system where users could input their license plate number to get detailed insights in which parts needed change or maintenance. If a part needed change or maintenance, the user could see which nearby garages could help. The second was an automated system which answered incoming quote requests for car mechanics. With this system, car mechanics got a detailed description about the job and a rough estimate what the profit margin would be. This enabled them to spend less time answering quote requests and more time in the workplace. In the end, a car mechanic only had to look at the calculated profit margin and decide to accept or reject the job.
Nominated for a Disruptor Award at Dutch Interactive Awards 2014
Tweakers.net is a Dutch technology website featuring tech journalism, a price comparison tool and a community. I was responsible for the product development as product owner and UX Designer. I defined the mobile strategy and led two major redesign projects. As part of the first redesign project (2010), I designed a CMS for content editors to rapidly add new products and specifications to the price comparison tool. In the second redesign project (2013) I spearheaded Dutch mobile development by implementing a responsive design. I spend most of my time talking with the community to gather their wishes and explaining our choices. I worked with stakeholders to write business requirements and shape the mobile roadmap. There were some hard decisions to make. For example: I decided to sunset the native apps, so we could focus on the development of the responsive design. In the end, the community embraced the new design as it offered the full Tweakers experience on every device.
At VNU Media I was responsible for the B2B and B2C email communication. As designer/marketer I designed and coded campaigns and newsletters for brands like Intermediair, Computable and Nationale Vacaturebank. While mobile was still far away, I started to design emails mobile first and implemented A/B testing to figure out what works. I helped implement a new email service provider and supported other marketers who were tasked with creating landing pages.